Massimiliano Ferrari is confirmed as a speaker at the ARTDOM Riyadh public talks program

Massimiliano Ferrari is a leading expert in brand extension across the luxury, automotive, and fashion industries. A graduate of Bocconi University in Milan (1989), he has held senior leadership roles at some of the world’s most prestigious companies.

He began his career as Marketing Vice President Europe at Coty-Benckiser Group, later becoming Director of Accessories and Licensing at FENDI (LVMH Group). He then joined Ferrari Spa as Brand Director and Member of the Executive Committee, gaining deep expertise in brand management within the automotive sector.

Ferrari went on to serve as Board Member at Bugatti International and Managing Director for Brand Lifestyle at Bugatti and Bentley, as well as CEO of Autovision Lifestyle, where he established a new luxury lifestyle division for the Volkswagen Group.

Currently, he leads Corporate Brand and Corporate Brand Maison within the A++ Group, a global leader in branded real estate. Under his vision, the company has delivered over 40 projects across 20 countries with a total value exceeding $2 billion. A key partnership with ELIE SAAB—for whom Corporate Brand Maison develops the Maison furniture line—has strengthened their position among the world’s top players in branded real estate.

With a career defined by strategic vision and innovation, Massimiliano Ferrari continues to shape the future of luxury brand extension and lifestyle ventures.