November 11-12, 2025

Riyadh, KINGDOM CENTRE, FOUR SEASONS

ARTDOM RIYADH BUSINESS PROGRAM
NOVEMBER 11
NOVEMBER 12
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Conference Hall
NOVEMBER 11
4:00 pm
Official opening of the Expo Congress
Daria Zolotova
CEO and founder of ARTDOM
audience: All Visitors
DESIGN
4:30 pm
Interiors between art and design
Giulio Cappellini
Designer
Rossana Orlandi
Art&Design Gallerist
audience: All Visitors
DESIGN
5:30 pm
The Billionaire Belt: Why the GCC Is the World’s Hottest Luxury Market
Dr. Mohammad Baydoun
Senior Vice President-Development and Concepts Ultra-luxury Sales, DAMAC Properties
audience: manufacturers, architects
DEVELOPMENT
6:00 pm
the influence of fashion and Lifestyle on the world of interior design
Sergey Korolev
Clive Christian, Regional Education Manager
Alyona LavdoVskaya
fashion illustrator
Moderator: Polly Sweet
audience: ALL VISITORS
LIFESTYLE
6:30 pm
The Evolution of Design: brand Language and the development of space
Carlo Colombo
Architect and Designer, Co-owner of Studio A++
Massimiliano Ferrari
CEO of Corporate Brand Maison SA
Niccolò Plazzotta
Head of Sales STUDIO А++
Moderator: Polly Sweet
audience: All Visitors
DESIGN
7:00 pm
The Aesthetics of Elegance
Pierre Gonalons
designer and interior architect
Olga BozHko
design critic, curator
audience: All Visitors
DESIGN
8:00 pm
Creating places of lasting value and improving lives through design in ME
Linah Alissa
Interior Architect and she is also CO-Founder of Sazar Group, OM of Ajzaa Factory
Nabih Afaraa
Designer, Co-founder & CEO 
Artdeco Design
8:30 pm
Luxury furniture and art in projects: cases that increase project profitability
Yannic Leveque
Senior Director of Architecture at Red Sea Global
Shalise Yglesias Basso
CEO Ornare Dubai
Carina Fontes
Managing Partner & Head of Design, Ornare Dubai
Mara Firetti
Owner, Firetti Gallery
Sobhi Hawara
Technical Director, ARMADA SOLUTIONS
Remy Bourcier
co-founder, exclusive fit by ARMADA
Moderator: Polly Sweet
audience: architects, manufacturers
DEVELOPMENT
9:30-10:00 pm
the importance of communication in the design world
Francesca Russo
interior media world
audience: architects, designers, developers, all visitors
DESIGN
Conference Hall
NOVEMBER 12
3:00 pm
Design and traditions of craftsmanship - international luxury brands experience and new opportunities
COMMERCIAL DIRECTOR
HENGE
Marzia & Leonardo Dainelli
founders of Dainelli Studio 
Karina Sarkisyan
Brand Director, SALON-interior
Alan Haddad
ME THG managing director
Leonardo Baldi Boni
Formitalia Managing Partner
Patrizio Baldi Papini
Moderator: Polly Sweet
audience: architects, designers, manufacturers, investors
DESIGN
4:00 pm
Happiness is handmade
DRAGA & AUREL
designers
audience: All Visitors
DESIGN
5:00 pm
SAUDI 2030: The Blueprint of a Future City
Dr. Mohammad Baydoun
Senior Vice President-Development and Concepts Ultra-luxury Sales DAMAC Properties
audience: architects, designers, manufacturers, investors
DEVELOPMENT
5:30 pm
The Transformative potential of the KSA Culture and Creative Industries
Suzy Sikorski
Director of Business Development, Middle East, Bonhams and the founder of the platform Mid East Art
Hatem Alakeel
Founder and CEO of Authenticate & Gems of Arabia
Rana Alamuddin
marketing and communications director for ATHR
Rebecca Anne Proctor
independent journalist, editor, author and broadcaster based in Dubai and Rome, former Editor-in-Chief of Harper’s Bazaar Art
audience: architects, designers, all visitors
ART
6:30 pm
Architecture of connection
Mohammed ALMashharawi
Founder ArchiNet
Nora Waari
Vice President of Design, IDworks
Sara Batterjee
founder focal building solution, design & build
Abdulrahman AlMuftah
designer
Moaayad Alqahtani
founder of umq
audience: architects, designers, manufacturers, investors
ARCHITECTURE
7:30 pm
Shaping the Future of Luxury Interiors in Saudi Arabia
Zaid A. Shubeilat
Gallery Design, retail manager
Ayad Al Amri
Vada Design, Co-founder, CEO 
Moderator: Polly Sweet
8:00 pm
Influence of technology & sustainability in design as well as the challenges faced in the design industry
HANY SAAD
Architect & interior designer
audience: architects, designers, manufacturers, investors
DESIGN
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